Toyota Partners with Girlstart at Pecan Street Festival to Raise up to $5,000

#ToyotaGiving tagged social media to trigger $3 donations

FOR IMMEDIATE RELEASE: September 23, 2013



Phil West, Orange Cone Agency

512.769.3838, phil.west@orangeconeagency.com


Toyota Partners with Girlstart at Pecan Street Festival to Raise up to $5,000

#ToyotaGiving tagged social media to trigger $3 donations


(AUSTIN) Toyota's social media fundraising campaign, #ToyotaGiving, continues efforts in Austin, TX September 28th and 29th at the Pecan Street Festival.  #ToyotaGiving is part of Toyota's sponsorship of select yoga, craft and street festivals July through December 2013 to raise up to $50,000 for non-profit organizations.

On September 28 and 29, 2013, the Toyota Retreat will be present at the Pecan Street Festival partnering with local nonprofit Girlstart to encourage attendees to "share their passion" via Twitter, Instagram and Facebook tagged with "#ToyotaGiving"to raise funds for the organization. Individuals can pose for a photo, choosing from a list of 100 stylized signs at the Toyota Retreat to declare what they are most passionate about.  Every photo posted to Twitter, Facebook or Instagram using #ToyotaGiving triggers a$3 donation from Toyota, up to a total of $5,000. In addition to the opportunity to raise funds for Girlstart via #ToyotaGiving, guests of theToyota Retreat at the Pecan Street Festival also will enjoy a D.I.Y. Inspiration Lounge, complimentary Spa Ritual Nail Art, GIF Photo Booth, silk screen tote bags, and a phone charging station.


The goal of the #ToyotaGiving initiative is more than raising funds, it's about encouraging people to share what they are most passionate about so that they may inspire passion in others. 

Girlstart, founded in Austin, TX, aims to increase girls' interest and engagement in Science, Technology, Engineering and Math (STEM) through innovative, nationally-recognized informal STEM education programs.Girlstart develops and implements a range of innovative, research- and standards-based education and mentorship programs designed to promote girls' early engagement and academic success in STEM, encourage girls' aspirations and persistence in STEM education and careers, and incubate a talented and diverse STEM workforce. Girlstart was founded in 1997 in Austin, TX and is the only community-based informal STEM education nonprofit in the nation specifically dedicated to empowering and equipping girls in STEM through year round educational programming. With the help of the community, Girlstart is hoping to generate enough participation to raise the total $5,000 through the #ToyotaGiving campaign.

The 2013 #ToyotaGiving program launched earlier this year at Wanderlust Yoga and Music Festival in Bondville, VT. Other events include Wanderlust Festivals in Cooperville, CO and Lake Tahoe, CA; Renegade Craft Fair in Brooklyn, NY and San Francisco, CA. and will conclude at One of A Kind in Chicago, IL in December.

Pecan Street Festival will take place September 28th (11 a.m. - 10 p.m.) and September 29th (11 a.m. - 8 p.m.) at Sixth Street in Austin, Texas.

To learn more, visit www.ToyotaGiving.com.


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