Seattle, Wash., and Austin, Texas – December 10, 2014 - FlowPlay, a leader in virtual world games and technology, today announced its partnership with Girlstart, a nonprofit that inspires girls interest and engagement in science, technology, engineering and math (STEM) through innovative, nationally-recognized informal STEM education programs. As Girlstart’s first-ever in-game fundraising campaign, beginning now through Jan. 5, FlowPlay’s ourWorld or Vegas World players can raise money for Girlstart STEM programs by purchasing uniquely branded Girlstart virtual goods. One hundred percent of the proceeds will benefit Girlstart programs nationwide, including the entire funding of a Girlstart summer camp, taking place in Bellevue, Wash. in Summer 2015.
The U.S. faces a critical shortage of skilled STEM workers, and an even larger deficit of women in STEM. While more women than men enroll in college, women earn only 31% of total STEM degrees, only one in seven engineering degrees, and only 18% of computer science degrees. Furthermore, women hold only 24% of the nation’s STEM jobs. Girlstart programs engage girls in STEM education, empower them to continue these studies, and inspire them to pursue STEM careers, to ultimately help address workforce inequities, impact innovation, and build bright futures for girls and their families.
FlowPlay and Girlstart share a common focus on increasing girls interest in technology, a cause that has been traditionally underserved – particularly amongst the gaming community – and one that was an early motivator for FlowPlay’s flagship game. Currently, ourWorld boasts more than 800,000 active users, a majority of which are females (65%) under the age of 18 (80%).